We are in the midst of one of the greatest demographic disruptors ever.

We’re not talking about the usual suspects …the generations that the retail, beauty, fashion, food, beverage industries, etc., have typically fawned over for the last few decades.

Millennials. And Gen Z.

We’re talking about the most ignored and underserved generation - the one that has the greatest disposable income - those who are 55+

The older market is booming. And this demographic is increasing daily.

Within the next decade, experts predict that our lifespan may in fact increase by some 30 years. And these decades will not be spent in a frail, feeble state - from declining health. But as vibrant, healthy, active and productive humans.

 It’s optimistic.  And exciting.

These dramatic changes are the result of eye-popping, head spinning advancements in science and medicine that are extending not just life – but the quality of life.

And they will not only impact individuals. But society. Not just here in the US. But globally.

Yet, yet, yet…

Amongst all the research, all the findings, all the well-meaning advice, tips and techniques designed to enhance healthy aging, one topic is sorely missing from the conversation.

Our Sensual Wellness™.

The fact is, our five senses change with age. Sight and Hearing. Sure. But also, the Cinderella Senses – Smell, Taste and Touch.

As well as the “Unsung Senses” like Proprioception (Our sense of Body Position), Equilibrioception (Our Sense of Balance), Kinesthesia (Our Sense of Movement), Nociception (The ability to feel pain) and Thermoception (Our Sense of Temperature).

Welcome to the next revolution in wellness – Sensual Wellness™ - a vital component to our health, social, mental, emotional and physical well-being critical for our independence, safety and longevity as we age.

Today approximately 1 in 5 people over age 40 have some degree of olfactory dysfunction that progresses slowly until in some cases – it’s gone. And, 80% of your sense of taste comes from your sense of smell. Imagine all you are missing!

We believe that companies that recognize the impact and harness the power of Sensual Wellness™ will be the winners.

So how do you capture – or shall we say capitalize – on this tremendous business opportunity?

By working with Everlusting™.

Everlusting™ is a marketing consultancy that is reimagining longevity through Sensual Wellness™. We can help you ideate and design new products, new packaging, new strategies, services and experiences.  We’ll make suggestions to help you tweak your current portfolio so that you can maximize sensory experiences and bring a new audience to your stores, your e-commerce, your websites, your digital and social.

Our tagline: “I may be older, but I will never be old” is more than a proclamation of defiance and self-confidence.  It is a redefinition of what it means to age. And an imperative that businesses can choose to ignore at their own peril. Because it describes the opportunity to reach and satisfy the most dynamic audience in the marketplace.

Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing, wealthy population.

 It’s time to wake up to the Sensual Revolution.  Come join us.

Why Us?

We are Robin Albin and Daria Myers, long-time friends and colleagues, and well-known leaders in the fields of beauty, wellness, lifestyle and sustainability. We met and bonded as part of the Skunk Works team that created the Origins Brand for the Estée Lauder Companies that remains to this day, the most copied beauty brand in the industry. After inventing and reinventing over 50 other brands brand to promote health and wellness for both major corporations and entrepreneurial ventures, we founded Everlusting™.

We are not scientists.  But we have worked with the world’s leading research organizations as well as cutting edge start-ups who are exploring the sensory world. And we bring our authentic and deeply human knowledge of the 50 plus target audience and lust to life to our consultancy.