We Are Everlusting
“In 2014, as an executive in the beauty industry, I set out to change the mindset and the narrative around women, aging and beauty. At the time, it was a disruptive idea. I often felt like I was a sole crusader. I was probably too early. I didn’t succeed as I had hoped. Eventually I retired and then a day later – I un-retired to start consulting. I continue to defy the stereotypes that say aging equals out to pasture.” Daria Myers
Fast forward to 2020. Sure, there are still plenty of media messages that remain cringe-worthy. Far too many ads about Incontinence. Hair-loss. Anti-aging. And “Fall Alert” Systems. Corporate America is still too slow, too ageist and too sexist as it continues to bucket 50-95 year olds into one vulnerable monoculture moments away from physical and mental decline.
But rising above the din, there is suddenly a choir of stronger, sexier, more vibrant voices being raised, openly discussing subjects taboo for way too long. Menopause. Hormones. Vaginal Dryness. Gray Hair. Forced Retirement.
They are the voices of women who rose to the tops of their careers and continue to remain relevant, resilient and totally rocking it.
They are women on to their second acts with energy and enthusiasm. They are trailblazers and thought-leaders who are redefining retirement, advocating for the can-do attitude and earned agency that comes with age. They are journalists and academics citing the statistics and the indisputable facts and figures. “Older women in the U.S represent $15 trillion in spending power, which makes up 27% of all consumer spending.”
They are the caring, compassionate Kumbayas. “We’re all in this together, girlfriend. I feel your pain.”
They are the righteous. The pedantic and the proselytizers. And every major movement needs all of these diverse voices.
So, when one of these dynamos in an introductory call challenged us, “Why you? What’s your big diff?” We were at the ready with an answer.
We are Robin Albin and Daria Myers. For over 30 years, we have been leaders in the fields of beauty, wellness, lifestyle and sustainability. We helped invent and reinvent over 50 brands and successfully brought some of the most widely recognized names in the marketplace into existence. We’ve successfully launched and steered start-ups - who came to us with only scribbles on a napkin - to success. And given legacy brands their mojo back.
We come at the subject of our aging from vastly different vantage points. Daria, with passion and pride. Robin with hell-no defiance. In this way, we represent the array of conflicting emotions and clashing views on our aging, beauty, health, and well-being. Subjects we fiercely debate on a regular basis.
But, we both share a vibrant lust for life, wicked sense of humor and an optimism about our futures and the opportunities that lie ahead. We are far from retiring. In fact, we are fired up – ready to go. We believe enlightenment, excitement, experimentation, enthusiasm and energy have absolutely no expiration date.
We’re all about finding new passions to pursue. Some business. Some pure pleasure.
We are life-long learners and lusters - the very reason we christened our newest project Everlusting™.
So, what exactly is Everlusting™? It’s a positive mindset we invite you to embrace. A movement created to keep you moving forward through our thought-provoking articles and insights. And a future sensorial marketplace that will feature products we’re currently concocting and curating designed to ignite your senses so you experience the richness of your life – the vibrant colors, smells, sounds, tastes and textures. Our own form of LSD – Lusting Sensory Design. Stay tuned.
Above all, we hope to be a lightning rod for your imagination, kick-start your creativity, courage and confidence if its floundering, through our web blog and social media postings. We hope to unleash your sense of exploration, and inspire you with about what’s next. Because it should be absolutely fabulous. And why wait!
And we also want to reach back down as we have throughout our careers to mentor and model to upcoming generations of 20, 30, 40 year olds and assure them that this ain’t your grandmother’s age. We may be older, but we will never be old. Nothing to fear here.
Everlusting™ is for those of us who constantly pursue life with passion, purpose and possibility. Women who see themselves as unstoppable and forever a work in progress. Join us.